🧠 5 Visuals for Your Next Video

Author

Rickie Ho
January 19, 2024

Happy Friday everyone,

I just got back from Tampa Bay for the NFL playoffs where the Buccaneers moved onto the divisional round in Detroit! I’ll attach a picture but the experience was super fun! It’s not my first game but I’ve been to mostly college games and the atmosphere is a little different. Would definitely go to another game!

In terms of videos, I put out a video that I’m pretty proud of on Humphrey’s channel so I’ll attach it for those interested! In this week’s edition, I found some pretty cool channels that I hadn’t heard of before. I love stumbling on new channels doing cool things because it shows me how vast the platform is and how talented other editors/creators are.

Enjoy today’s edition!

- Rickie

5 Visuals I Loved This Week

1. This Stop-Motion Intro

  • I’ve been making an effort to make the first minute of the videos I work on a lot more visually captivating.

  • I came across this video on my YouTube home page about a neighborhood in my city (Toronto) and was instantly drawn in by this intro.

    • The stop-motion, the colors, the diversity of shots all tie this intro together.

  • The whole video itself does a really good job of telling the story and it includes lot of cool After Effects tracking visuals like the one I included in the GIF above.

2. This 3D Space Horizontal Bar Chart

  • I’m always on the hunt for channels that put a lot of effort into their visuals because I consider animation a huge part of my job.

  • When I came across this aviation channel: Mustard, I combed through a few of their videos and was starkly impressed at the production quality.

  • I especially like how the horizontal bar chart isn’t interacted with on a flat surface, but instead, a camera is used to bring the chart into 3D space.

    • You can see this in the way the visual moves, the zoom out, the rotation. These are all tells that the animator brought this into 3D space and used the camera feature to navigate the chart.

  • The comparison graphic is also something that stuck out to me because I hadn’t seen a graphic made quite like that.

    • The texture in the background and the checkboxes really stood out to me.

3. This Backdrop + Graphic

  • I can’t say enough how much I enjoy watching Ali Abdaal’s editors do their thing in each video.

  • This backdrop that they use for this video is so on-brand for Ali (in ref to his new book) and it just adds a pop of color needed to make it more than just a white screen.

  • Ali’s team is also really skilled at movement, specifically with text, as outlined in the “broaden-and-build” part of the animation.

  • I always go to Ali’s channel when looking for new ways to animate and move text around.

4. This Text Based Visual

  • I kind of alluded to it in the above section but I’m always looking for ways to make text a bigger part of my editing repertoire.

  • I have my opinions on corporate video-making but the companies that do video as a form of marketing really well pair good copy with good motion design to tell their story.

  • If you scrub through this ~1 min video, you’ll see how heavily they lean on text but it’s not just text on a screen.

    • It’s punchy, it’s colored. The text moves with the music and it’s often very dynamic in the way that it pops onto the screen.

5. This Physical Chart Integration

  • This is one of my favorite videos of ALL-TIME on the platform and fun fact: this video won Johnny Harris an Emmy.

  • If you’re interested in politics, give this video a watch if you haven’t already because it not only contains good visuals, it tells a really good story.

  • The visual I included from the video is a physical-to-digital style animation where it includes a real-life shot of the paper that a chart is animated on top of.

    • I’m an absolute sucker for these kinds of visuals because it just shows that the creator took the extra effort to do it.

    • My philosophy is that viewers will always appreciate the extra effort made in a video as long as it adds to the overall message.

X to Inspire

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